what happened to the little black dress cereal ads
 | |
 Original size | |
| Production type | Breakfast cereal |
|---|---|
| Owner |
|
| Produced by | Mail service Consumer (Worldwide) Nestlé (United kingdom) |
| Land | U.S. |
| Introduced | 1893 (1893) |
| Previous owners | Cereal Machine Company |
| Website | postbrands.com/shreddedwheat |
Bite-sized shredded wheat biscuits
Shredded wheat is a nontrademarked breakfast cereal made from whole wheat formed into pillow-shaped biscuits. It is commonly available in three sizes: original, bite-sized (¾×one in) and miniature (about half the size of the bite-sized pieces). Both smaller sizes ("Mini-Wheats" and "fiddling bites") are available in a frosted variety, which has ane side coated with sugar and commonly gelatin. Some manufacturers take produced "filled" versions of the bite-size cereal containing a raisin at the center, or apricot, blueberry, raspberry, cherry, cranberry or gold syrup filling.
In the United states, shredded wheat is most heavily advertised and marketed by Post Consumer Brands, which caused the product in 1993 through its parent company, Kraft Foods, ownership it from its long-time producer Nabisco. Kellogg's sells eight varieties of miniature, or bite-sized, shredded wheat cereal. Manufacturer Barbara's Baker, a partition of Weetabix Limited, as well offers a version of plain shredded wheat. In the Great britain, the Shredded Wheat brand is owned by Cereal Partners, a Nestlé/Full general Mills company, although there are many generic versions and variants past different names. It was starting time fabricated in the United States in 1893, while UK production began in 1926.
History [edit]
United States and Canada [edit]
Shredded Wheat factory in Niagara Falls, New York, circa 1905
Henry Perky invented shredded wheat cereal in Denver, Colorado, in 1890, as well as founding the "Cereal Machine Company". In 1895, Perky received United States Patent Number 548,086, dated 15 Oct 1895. The biscuits proved more popular than the machines, so Perky moved East and opened his first baker in Boston, Massachusetts, then in Worcester, Massachusetts, in 1895, retaining the proper noun of The Cereal Machine Company, and adding the name of the Shredded Wheat Visitor. Inspired by his observation of a dyspeptic diner blending wheat with cream, he developed a method of processing wheat into strips that were formed into pillow-like biscuits.[ane]
Shredded Wheat paper ad from 1909. Produced in Niagara Falls, New York
The wheat is commencement cooked in h2o until its moisture content reaches nigh l%. It is then tempered, allowing moisture to diffuse evenly into the grain. The grain and so passes through a set of rollers with grooves in one side, yielding a spider web of shredded wheat strands. Many webs are stacked together, and this moist stack of strands is crimped at regular intervals to produce individual pieces of cereal with the strands attached at each end. These so get into an oven, where they are baked until their moisture content is reduced to 5%.[ citation needed ]
Perky outset sold his shredded wheat cereal to vegetarian restaurants in 1892, distributing it from a factory in Niagara Falls, New York. A wellness-oriented publication, The Chicago Vegetarian, recommended the employ of shredded wheat biscuits equally soup croutons. At the aforementioned fourth dimension, Perky leased cereal-manufacturing machines to bakers in Denver and Colorado Springs through his Cereal Motorcar Visitor and sold wheat processors.
One of his wheat-processor buyers, Dr. John Harvey Kellogg, admired Perky's manufacturing process for his shredded wheat cereal.[2] Kellogg declined to buy Perky's patent on it, all the same, because information technology too weak in sense of taste, "like eating a whisk broom." Withal, later co-founding the Battle Creek Toasted Corn Flake Company—later the Kellogg Company cereal manufacturer—with his brother Will Keith Kellogg in 1906, John Kellogg observed the success of Perky's production and offered to buy its patent from him, but at as well low a price to pique Perky's interest.[3]
Premiering to the public at Chicago's World Columbian Exposition in 1893,[4] shredded wheat cereal was then manufactured by The Natural Food Company in Niagara Falls, New York, in 1901. It became the Shredded Wheat Company in 1904. Information technology was bought past Nabisco (National Biscuit Visitor) in December 1928.[5]
United states product of Shredded Wheat moved to Naperville, Illinois, in 1954, where it is still fabricated. In 1993, Nabisco sold the make to Kraft General Foods, but it was still under the Nabisco name until 1999, whereupon information technology was sold nether the slogan "Nabisco brought to yous by Post."
Canadian production has been at Niagara Falls, Ontario, since 1904 due to nearby hydro-electrical power. United States production is as well at Niagara Falls, Ontario. Until recently, United states production took place in Niagara Falls, New York, simply that factory was closed when product was consolidated on the Canadian side of the border.
In 1920, Henry Perky'south son, Scott Henry Perky, developed a circular shredded wheat cereal, which he named Muffets. The Muffets Corporation was sold to the Quaker Oats Company in 1927. The cereal is nevertheless marketed in Canada as Muffets, only in the U.S. is now sold as Quaker Shredded Wheat.
United kingdom [edit]
History [edit]
One-time Shredded Wheat mill (left) in Welwyn Garden City, Hertfordshire, UK, in May 2017
The original company opened a manufactory in Welwyn Garden City, Hertfordshire, in 1926 at which time Welgar was its registered trade mark, which became part of Nabisco in 1928.[6] The alpine physical cereal silos that class office of the factory are a local landmark and are listed structures. The first eighteen storage units were completed in 1926 with a further 27 constructed in 1938, in both instances they were built past Peter Lind & Company of London who continues in business organisation today.
In 1988, Nabisco sold the United kingdom of great britain and northern ireland site to Rank Hovis McDougall (who made ain-label cereals for supermarkets), whose breakfast cereals division briefly became the Shredded Wheat Company. In 1990, RHM sold the site to Cereal Partners. Now, all Shredded Wheat is made at Staverton, Wiltshire nigh Bath, Somerset, equally the Welwyn Garden Metropolis site was shut down in 2008. Also, "Bitesize", "Fruitful" and "Honey Nut" Shredded Wheat are made in the United kingdom.
Advertising [edit]
Shredded Wheat has a particular place in United kingdom popular civilisation due to a long-running tv ad campaign. The campaign in the 1970s featured Linda Hoyle, singing the lyrics:
- "There are 2 men in my life,
- To ane I am a mother,
- To the other I'g a married woman,
- And I give them both the all-time
- With natural Shredded Wheat"
The Three Shredded Wheat entrada, which came later, suggested that the cereal was so nourishing that it was impossible to eat three. Even a black hole was shown as exploding when the third biscuit was sucked into information technology. Phrases such as "I bet you tin't eat iii" and "He must have eaten 3" were in mutual use as humorous remarks in the 1970s and 1980s, with celebrities such as Brian Clough, Peter Shilton, Richard Kiel and Ian Botham all 'unable' to eat iii.[7] [8] A later U.k. poster advertisement for Carling Black Label showed a basin with four Shredded Wheat and the caption "I bet he drinks Carling Black Characterization."[ citation needed ]
Trademark of the term "Shredded Wheat" [edit]
Later Henry Perky died in 1906 and the patent on his Shredded Wheat biscuit expired in 1912, John Harvey Kellogg saw that as an opportunity for Kellogg's to sell its ain version of the production. Kellogg obtained a patent on the biscuit in 1915, and Kellogg's Shredded Wheat was born. This provoked National Beige Company to sue Kellogg for trademark infringement, attempting to enjoin him from using Shredded Wheat as a merchandise name and from manufacturing the cereal in its pillow-shaped form. This series of litigations led to the United States Supreme Courtroom example Kellogg Co. v. National Beige Co. in 1938.[nine] The Supreme Court ruled that shredded wheat was generic and not trademarkable; and that in any case, when the first patent for shredded wheat machinery expired in 1912, the right to employ the name "shredded wheat" to the product passed into the public domain along with that patent.[10]
Serving and nutrition [edit]
Shredded wheat consists entirely of whole wheat. Two biscuits (47 grand) contain 160 calories, 1 g of fat and 6 g of dietary fiber (12.8% by weight).[11]
Come across also [edit]
- Frosted Mini-Wheats, a brand of frosted shredded wheat
- Raisin Wheats, a brand of filled shredded wheat
- Weetabix, some other wheat-based biscuit cereal
- Weet-Bix, a wheat-based beige cereal in Australia and New Zealand
- Triscuit, a savory cracker produced with a similar procedure
References [edit]
- ^ Snodgrass, Mary Ellen, Encyclopedia of Kitchen History, London: Routledge, 2004, p. 180.
- ^ Snodgrass, op. cit.
- ^ Ludacer, Randy, "Shredded Wheat Documents: Cereal as Intellectual Property," Beach Packaging Pattern, April nineteen, 2011.
- ^ Di Cola, Joseph M., and David Stone, Images of America: Chicago'south 1893 World's Fair, Charleston, Southward.C.: Arcadia Publishing, 2012, p. 8.
- ^ Smith, Andrew F. (2013-ten-28). Nutrient and Drink in American History: A "Full Class" Encyclopedia [iii Volumes]: A "Full Course" Encyclopedia. ABC-CLIO. ISBN978-i-61069-233-5.
- ^ Butterfield, Richard J: The Industrial Archæology of the Twentieth Century: The Shredded Wheat Factory at Welwyn Garden Metropolis in Industrial Archaeology Review: Book 16 (1994), folio 196 ff.
- ^ "CDP Archetype ads - Shredded Wheat (1980-1981)". YouTube. Archived from the original on 2021-12-13. Retrieved 13 February 2012.
- ^ "AOL On".
- ^ Ludacer, op. cit.
- ^ "KELLOGG CO. 5. NATIONAL BISCUIT CO". Findlaw.
- ^ "Post Shredded Wheat Original Nuturition". Retrieved 10 March 2013.
External links [edit]
- Official website
- Kellogg Co. v. National Biscuit Co., 305 U.Southward 111 (1938) at Findlaw
- Shredded wheat history chronology
- Closure of Welwyn Garden Metropolis institute
- Picture show of Welwyn Garden City factory, Feb 2007, at Geograph.org.uk
- Darling Assembly project to redevelop Welwyn Garden City factory [ permanent dead link ]
- Digital Images related to Shredded Wheat Production in North America Niagara Falls Public Library (Ont.)
- nutrient product pattern site
- 1905 advertising
Source: https://en.wikipedia.org/wiki/Shredded_wheat
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